Consumers and associations denounce that companies raise prices in the previous weeks to later lower them on Black Friday Tags black friday retail e-commerce bad habits read later favorites 0 ads Health Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. Since a few years usa phone list the giants of electronic commerce brought Black Friday to Europe, this date has become one of the key moments of commerce, both electronically and in physical stores. It is one of the days in which it is sold the most and it is one of the usa phone list in which it is bought the most. It is a key date for companies, especially if one takes into account that more and more consumers wait for that day or bring their Christmas purchases forward to the day. 26% of Spaniards buy their Christmas gifts on that day and 66% simply buy, according to data from a recent study by Tiendeo. But the day has not only become a spiral of consumption and a key moment in purchases, but also a key day in terms of discounts. Consumers wait for that day or advance their purchases to the day simply and simply because Black Friday has become a day of brutal discounts.
That's when we expect to find loads of bargains and that's when consumers expect unbeatable prices. The image of Black Friday is based on its bargain prices and the purchase intention of consumers is marked by it. Companies of course play with that idea. Anyone who walks through a shopping street on the day in question or anyone usa phone list surfs the net usa phone list for offers and products during Black Friday will come across notices with striking fonts, countdowns or colors usa phone list make it impossible not to find that information. Discounts are crucial and companies know it. However, are those discounts real? Are companies really dramatically lowering the prices of their products and slashing their profit margins as far as possible in a downward spiral? Or is the road to Black Friday really a kind of preparation for a situation where all that glitters is not gold? The offers of infarction could not be such or, according to the organizations of consumers, they are not.
Consumer associations warn "We have carried out different price controls throughout these weeks, and we verified that the much-announced great discounts are far from being something generalized," they explained from the OCU in a usa phone list after the last Black Friday. According to the conclusions of the study and the comparison of the prices of 13,000 products, the prices show a reality that is not as pretty as one might think. In the price comparison with what usa phone list the previous month, 40% of the products cost the same, 25% had risen in price and 35% had fallen. Starting from a comparison between what happened on Black Friday and what happened the previous weekend, in 3 out of 4 products there were no price changes. In the 1 out of 4 that had registered it, 9% had had increases and 17% had decreased. But those are not the most curious data of the study. According to the OCU's conclusions, only 11% of the analyzed products really met the requirements to say that they really had a lower price than the previous month.